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Asics is a Japanese company that officially began business on September 1, 1949 with the name of Onitsuka Co, Ltd. founder – Kihachiro Onitsuka – set up shop in Kobe, Japan. Onitsuka has a mission. He wants to use sport to rehabilitate young people in Japan grew in the aftermath of World War II. Kobe, Japan has been badly destroyed by B-29 bomber on March 17, 1945. The attack resulted in the death of 8841 civilians and the destruction of 21 percent of urban areas.

Onitsuka do not have experience making shoes when he decided to start his own company, but lack of experience does not detract from his ambition. Onitsuka Co., Ltd. is the first Japanese firm to design a basketball shoe. Legend has it that the soles of basketball shoes is inspired by the octopus suction cups Onitsuka Co., Ltd. was eating at a salad. In 1951, Onitsuka Co., Ltd. and then develop the country ‘s first volleyball shoes. Before long the international shoe company had experienced success and even became a popular choice among athletes at the Olympics.

One of the most legendary stories surrounding his relationship with the brand Asics marathon runner Abebe Bikila. Bikila, who came from Ethiopia, are in the habit of running marathons barefoot. 1960 Summer Olympics in Rome is no exception. Bikila won the race in world record time, becoming the first black African to receive Olympic Gold Medal. Four years later, before the 1964 Olympics in Tokyo, Onitsuka decided to talk with Bikila. He assured the marathon runners to wear lightweight pair of Onitsuka shoes with ventilation holes to keep your feet cool. Bikila Onitsuka decided to take on the offer. He won the marathon in world record time and became the first athlete to win gold medals in two Olympic marathons in a row. The relationship between Onitsuka and Bikila remained, and when he died Bikila Onitsuka donate one million dollars for Unicef in Bikila ‘s memory.

Not until 1977 that Onitsuka Co., Ltd. became Asics. New company name is an acronym for, “there anima in corpore sano.” This phrase translated into Latin, “sound mind in a sound body.” Asics continues to be a favorite among Olympic athletes during the 20th and 21st century. Their line of running shoes is considered as one of the best in the world.

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